Yorokobu, the famous spanish culture, innovation and creativity magazine invited all graphic creators to design the cover illustration for their June 2017 issue, around a specific concept: Start Moving —attached to the new Seat Ibiza communication campaign—. I was lucky enough to be selected as one of the six finalists.
The cover had to feature the name ‘Yorokobu’, which means ‘to be happy’. A high degree of legibility was not necessary. So happiness was an important thing to mix with all the Start Moving concept. My proposal was focused on the most human part of the given concepts in the rules: dynamism, movement, flexibility, connection and spontaneity.
One of the most important rules to follow was the use of a specific colour selection: blue, red, yellow, orange, black and white. All of them with very specific CMYK/RGB values.
The proposal was selected as one of the finalists and the jury was composed by five people, including Yorokobu’s art director. Unfortunately, another work was selected as the final cover.
Featured illustration in Yorokobu’s printed magazine (June 2017)
Original palette for Yorokobu.
2. Cover illustration
• Pencil & paper
• Adobe Illustrator
• Adobe Photoshop
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